20
Dec 2008
by promo
Link building
Link means a text word which is connected to a website name example: (promotion) .
There are different ways to develop and build links.
Link exchange
Link exchange is method in which a different page is created which has list of links being exchanged through other related website. Example a finance website would look to exchange link to similar website which could be finance management, finance education, finance information.
Process: It’s approaching the owners of website and requesting them if they looking forward for an exchange.
Buy links from other websites.
There are lots of factors which come up when you look forward to buying links, as you are paying for the same. The cost of links varies as well depending on
- Age of website.
- Name of website.
- Traffic figures.
- Page rank.
- Alexa ratings.
- Page strength.
- Website content.
- No of pages indexed in search engines.
- Link location.
Search Engines
20
Dec 2008
by promo
Domain names
The way you have prime properties which cost high to live at the best areas of the city, domain names have premium options. These cost you very high.
Premium domain names can also be brought as investments. The names have to be very relevant to your website content so users would automatically make a judgment that this website would be related to a particular thing and they would certainly visit it.
Example: promotion.co.in word says by itself that its promotion related. So a lame person who has zero knowledge about internet or website would also understand that this website would have something related to promotion or marketing.
Cost: The cost of premium domain starts from $1000, anything lower wouldn’t be really a premium domain, top domain names cost you $5000.
There are 3 char domains like xyz.com which cost above $10,000 reason for high price is that they are easy to brand, and rarely available.
2 char domains cost u $1, 00,000 and more then that. Example: ca.com
Generally .com domain names are more preferred though if your business is local you can look forward to taking a good name with your local extension.
Search Engines
20
Dec 2008
by promo
A directory is website with links of various websites with categories to separate them so that visitors would find the relevant results.
Working of directory submission
Task involves work to manually submit website listing in each directory and place the website links in appropriate category with proper content description and title.
There are different types of directories, paid directories charge on per submission, where as free directories offer free submission.
Cost:
The cost of paid directories depends on the type of promotion that directory does to get visitors and generate high quality links which turn fruitful to your website link. Approximately $150-500 should be allocated to this service of promotion.
Search Engines
19
Dec 2008
by promo
Keywords
These are words which are of prime importance to the person who looks for search results. Search engines look for these words in website and find its relevancy to get those results on top, and later they appear to viewers.
Example: Some one looking for news related to business would search for “business news”, some one searching local business news would search for “London business news”, a search for particular product would be “mobile store in London”
Search engine optimization facts for keywords
It’s possible to get listed on top for 2 words, 3 words and more. The chance to get on top for single keyword is very rare. Example: mobile, computer, laptops, business, money, finance, stocks.
Possible chances for search engine optimization are 2 words like laptops in London, writing service in Ireland, coffee making machine china. However you can get sponsored <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> listing and results for these keywords via pay per click advertising option to immediate action , only disadvantage is cost will go little higher with per click, but purpose is serviced.
Search Engines
